Why the strain name is the whole point.
Two probiotics can share the same first and last name and behave nothing alike. The strain is the exact one — like a specific breed, not just “dog” — and it’s the only level where real studies exist.
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What's on the box — and what's behind it.
Our packaging is made for someone standing in a store aisle, not a lab — so it stays simple on purpose. The strain detail doesn’t disappear. It just sits one layer down, in the work we do before a bottle ever hits the shelf.
Simple and quick to read, focused on what you need in the moment: how much, how many strains, and what it’s for.
Why we don't put strain IDs on the box: names like Lpc-37® or Bl-04® mean a lot to us, but they don’t help you decide what to buy — they just add clutter. We keep them in our paperwork instead, so the label stays focused on what actually helps you choose.
This is what decides which strains make the formula in the first place — long before anyone designs a label.
How a strain earns its spot.
Every strain we look at gets the same three questions, whether or not its name ever shows up on a box.
Can it survive the trip?
Stomach acid kills most bacteria. Has this one been tested against acid and bile, and lived?
Does it stick around?
Surviving isn’t enough. Where the data exists, does it actually hold on in the gut instead of passing straight through?
What has it been shown to do?
Has this exact strain been studied on its own, or only mixed into a blend? And at what daily amount?
Reading a probiotic label.
Colony Forming Units — how many live bacteria are in a serving. It’s a headcount, not a quality score. It tells you nothing about which strains you’re getting.
The scientific name on most labels (e.g. Bifidobacterium lactis). That’s the family and the type — but not the exact strain the studies were done on.
Several named strains in one formula, each picked for a different job — so they cover different ground instead of doubling up.