We believe every body deserves to feel at home in their body.
Delivering the power of probiotics
Developed With Doctors*, designed for you
We know how overwhelming it can be to navigate the world of health and wellness products. With endless options to choose from, complex lingo to figure out, and often conflicting information, it’s hard to know what’s actually good for you. We get it, and we believe that when it comes to your health, you deserve the best — not just what’s trending, but what actually works for you and your wallet. That’s why every product we make is developed with doctors, designed for you.

Our Story
In 2017, Logan Chierotti founded Physician’s Choice with a mission: to make high quality probiotics accessible to everyone. This wasn’t about adding another brand to the market. It was about bringing more awareness to the connection between gut and whole body health, and raising the bar for quality along the way.
Logan wanted to create products that actually live up to their claims — delivering powerful, effective doses for everyone, no matter their stage of life, including his friends and family.
A key part of that mission was our Developed With Doctors* initiative. From day one, we’ve partnered with doctors, researchers, and health professionals to ensure every Physician’s Choice formula is backed by science, rigorously tested, and designed for real, everyday health needs. Their expert input is woven into every product we create, so you get probiotics that meet the highest standards and truly support your health.

Trust Your Gut to the Experts
All function, no frills
We focus on what matters most: providing you with quality supplements at a fair price. No flashy marketing, no unnecessary expenses–just reliable solutions designed to make you feel more like you.