A clear mission,
a transparent culture.

Our philosophy is as simple and clear as our ingredients. If we wouldn’t take it, we don’t make it.

At Physician's Choice, our mission is to ensure everyone has access to safe, high-quality supplements that actually work. We compile scientific research behind all of our ingredients and formulate innovative products that are always third-party-tested for potency and purity. No frills, no fillers, no flash - just simple, smart supplements.

Where process meets passion

We have a time-tested process to help us ensure we're sticking to our mission of providing safe and high-quality supplements. One critical step towards that goal includes the use of hero ingredients. Hero ingredients are supported by valid research and sourced from the highest-quality raw materials available. We work only with qualified suppliers and U.S.A. manufacturers.

How we do it

    • Research

      We love figuring out the science of natural health. Everything starts with extensive research. We research the best ingredients, the effects of those ingredients and the best ways to improve our customers' lives through new and better products.

    • Sustainability

      It's important to us to find the purest, cleanest, and most ethically and sustainably sourced ingredients. All of our products are manufactured in the United States from both globally sourced and domestic ingredients. The health of our customers comes first, but it doesn't have to come at an unnecessary cost to the environment and our ecosystems.

    • Purity

      At the core of our success are both the quality of our products and our customers' happiness and health. Any ingredient that doesn't pass our extremely high standards doesn't find its way into any of our supplements. All of our ingredients are third-party tested for purity and potency.

No frills, no fillers, no nothing.

We will never use anything other than pure, quality-tested ingredients. A huge part of living our mission is through the use of hero ingredients in our supplements. Hero ingredients are always backed by scientifically valid research and comprised of only the most potent raw materials available. And we never hide behind unidentified proprietary blends, so you know exactly what is included in our carefully formulated products.

A simple promise in a complex space

Our promise to you has always been honesty and transparency. We want you to know what you’re putting in your body, and we take every effort to show you what is in our products, where it comes from, and WHY we believe it works.

Backed by Science

When we say “backed by science,” we mean it. But not all scientific backing is the same. Some studies show promising, but limited, information about supplements. Other research is strong and has been conducted over long periods of time. Some studies contradict each other, and data is changing rapidly. Using vague or inconclusive research to back up claims doesn’t help us fulfill our mission of giving you supplements that really work.*

  • Honest evaluation

    We don’t always have all the answers, but we are working hard every day to advance supplement quality through honest practices using reliable data.

  • The whole picture

    We push toward innovation, but just because an ingredient has been studied doesn't mean it is proven. We evaluate promising findings against the totality of research evidence to confirm an ingredient's function and safety.

  • Respect tradition, question convention

    Herbs and minerals have been used in traditional medicine for centuries, but we also strive to find the most recent and valid studies using current scientific methods for evaluating an ingredient's benefits.